The best way to invest in
Consumer Staples
Own US companies selling everyday essential products - food, beverages, household goods, and personal care items. Consumer staples are considered defensive investments, with demand that tends to hold up relatively well across economic cycles, including trusted names like Procter & Gamble and Coca-Cola.
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6.2%* 5Y annualised returns
39 US consumer staples companies
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RETURNS DATA
Invest in brands that sell in every economic cycle: 6.2%* 5Y annualised returns
If you had invested in the Consumer Staples from July 2021 to July 2026, your money could have grown by around 35%.
1 Year Returns
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Disclaimer
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It's intelligent
- Our investment team analyses thousands of ETFs to identify cost-efficient, tax-efficient, and well-managed options.
- We swap underlying ETFs if a better alternative surfaces, saving you more over time.
It's cost-effective
- Start investing today to get unlimited free buy orders for your next month.
- After, it's only $1.99 USD per buy or sell order, excluding SST.
- No additional management fee, no matter how much you invest.
It's simple
- Build your portfolio in as little as 1 minute.
- Automate recurring investments for ease of mind.
- No minimum balance, no lock-ins, and high liquidity mean you can access your funds anytime.
It's intelligent
- Our investment team analyses thousands of ETFs to identify cost-efficient, tax-efficient, and well-managed options.
- We swap underlying ETFs if a better alternative surfaces, saving you more over time.
GET STARTED WITH FREE BUY ORDERS
Own consumer staples stocks with one investment
Invest in recession-resistant brands people buy in any market
Asset Class Overview
Consumer Staples Snapshot
Key information across returns, asset class profile, and investment details.
Returns
Annualised since inception
+6.62%
Since 31 December 1998
5-year annualised
+6.21%
Since 30 June 2021
1-year annualised
+5.25%
Since 30 June 2025
Year-to-date
+10.27%
Since 2026
Positive years since inception
74.07%
of calendar years
Fund Profile
Asset type
Equities
Fund inception
1998
Fundamentals
Expense ratio
0.08%
Annual ETF expense ratio
1-year dividend yield
2.60%
Trailing 12-month yield
Currency denomination
USD
US Dollar
Disclaimer
RETURNS DATA
Annual returns since 1998
Growth driven by America's leading consumer staples companies
Did you know?
During the 2008 financial crisis, consumer staples stocks fell approximately 15% while the broader S&P 500 fell nearly 55% — a testament to the defensive qualities of companies that sell products people need regardless of economic conditions. Consumer staples companies — producers of food, beverages, personal care products, and household goods — often possess significant pricing power because consumers are less willing to trade down from trusted brands in essentials categories. The sector includes some of the world's longest-running dividend payers, with companies like Procter & Gamble having increased their dividend for over 60 consecutive years.
PORTFOLIO BREAKDOWN
Sector exposure
Consumer, Non-cyclical
70.9%
Consumer, Cyclical
28.4%
Government
0.1%
Source: Bloomberg. Weights are approximate and subject to change on index rebalance.
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